CHA hired for online supplement PR brief

Gemma O'Reilly 23-Apr-08

Gloucester-based agency CHA Marketing Communications has been hired to promote the launch of a health supplement comparison website, in the wake of recent vitamin health-scare stories.

Supplementscompared.com compares the quality and value of leading health supplements to help consumers select a supplement from the 20,000 available.

Recent press concerning the health benefits of vitamins has included a review of 67 studies by scientists at Copenhagen University which suggested certain vitamin supplements do not extend life and could even lead to a premature death.

It was suggested that vitamins A and E could interfere with the body's natural defences.

CHA will target trade and consumer audiences as part of its brief.

 

 

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