Nxt Gen 2013: future CMOs reveal their career tips
29 Apr 2013
The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
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How to ... motivate staff if the salary pot runs dry
30 Apr 2013
If your company is one of the many that have put a cap on salary increases (read low or no pay rise), you'll need to get creative to hold on to your current staff.
Everything is marketing
01 Apr 2013 | by Will Harris
Marketer Will Harris argues that marketing has become the benevolent home for business problems that don't fit anywhere else.
Churchill stalled by Martin Clunes driving ban
06 Dec 2012 | by Kim Benjamin
The insurer has axed TV actor Martin Clunes and must plot a fresh ad strategy.
Talent: Fortune favours the brave in the new marketing world
22 Nov 2012 | by David Benady
The wide-ranging skills marketers now need demand a fresh form of career strategy.
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Celebrity pulling power on the wane
31 Oct 2012 | by Kim Benjamin
Is the tide now turning on the sea of famous faces appearing in advertising.
PR students: What our students need to know
28 Sep 2012 | by Matt Rumble
As a fresh intake of PR students start at university, Matt Rumble hears the views of four tutors on the skills these would-be PROs need in order to be successful.
No substitute for on-the-ground insight
21 Sep 2012 | by David Benady
Marketers can spend all day in front of a screen checking on market research results and sales figures, but there's nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: 'A desk is a dangerous place from which to view the...
EDF recruits McCoy to lead media team
06 Sep 2012 | by Alec Mattinson
EDF Energy has brought in Starbucks' comms chief and former BBC journalist Tim McCoy to lead its media operation.
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In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
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