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Monarch Airlines appoints KTA PR to drive consumer awareness

UK airline Monarch has appointed KTA PR to handle its consumer PR.

Butlin's returns to TV with 'altruistic' mission

Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".

Jazz FM and Aberdeen Asset Management ink tie-up with BA

Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways that will enable BA travellers to listen to their mix CD while in the air.

Hyatt Hotels appoints Portland for UK comms work

Hyatt Hotels has appointed Portland to handle its comms in the UK following a competitive review, PRWeek understands.

Top 10 Marketing Mishaps of 2012

Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.

Ryanair's comms head Stephen McNamara to join IRFU

Stephen McNamara, head of comms at low-cost Irish airline Ryanair, is to join the Irish Rugby Football Union (IRFU) as the carrier advertises 'the worst job in PR'.

Kuoni to debut first TV work in post-Christmas 'occasions' push

Kuoni, the luxury tour operator, is launching its first ever TV campaign on Boxing Day, to encourage people to celebrate on holidays abroad.

North Carolina starts multi-agency search to boost tourism

The state of North Carolina has released requests for proposals as it seeks multi-agency help to promote it as a tourism destination in Canada, Germany and the UK.

Mr & Mrs Smith goes back to its roots with couples-focused push

Mr & Mrs Smith, the boutique hotel-booking brand, is reverting to its roots in a post-Christmas campaign focusing on couples.

The perfect gift for today's generation? Get away, together

Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.

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