21 Dec 2012
| by PRWeek reporters
UK airline Monarch has appointed KTA PR to handle its consumer PR.
Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".
Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways that will enable BA travellers to listen to their mix CD while in the air.
Hyatt Hotels has appointed Portland to handle its comms in the UK following a competitive review, PRWeek understands.
17 Dec 2012
| by Nicola Kemp
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
17 Dec 2012
| by PRWeek reporters
Stephen McNamara, head of comms at low-cost Irish airline Ryanair, is to join the Irish Rugby Football Union (IRFU) as the carrier advertises 'the worst job in PR'.
Kuoni, the luxury tour operator, is launching its first ever TV campaign on Boxing Day, to encourage people to celebrate on holidays abroad.
17 Dec 2012
| by Virgin Dickson, PRWeek US
The state of North Carolina has released requests for proposals as it seeks multi-agency help to promote it as a tourism destination in Canada, Germany and the UK.
Mr & Mrs Smith, the boutique hotel-booking brand, is reverting to its roots in a post-Christmas campaign focusing on couples.
14 Dec 2012
| by Rodney Collins
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.