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Qantas, Australia s national airline, is ending a seven-year exile from TV in Britain with new advertising designed to appeal to more upmarket travellers.
The Mark Warner Leisure Group has appointed Banks Hoggins O Shea to its pounds 1m advertising account. The agency will be charged with helping the holiday firm double its bookings over the next five years.
CNN International is to be the only advertiser on the back of the Heathrow Express train service. The deal means CNN s branding will also appear on the reverse of next three million tickets issued.
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Richard Finch has been recruited by Headcount Field Marketing as sales and marketing director. He joins from Scottish Courage where he was director of sales. Prior to that Finch held a number of finance and sales positions within Unilever.
The Times and Sunday Times promotion with Easy Jet, which ran from 7 September to 12 October, led to the largest number of commercial transactions ever carried out on a website in Europe within a 24-hour period. More than 100,000 flights were sold to 12 UK and European destinations with 40 per cent...
Eurostar has announced a 20% increase in revenue for the third quarter of 1998 compared with last year. Managing director Hamish Taylor said this trend would be boosted by its new ad campaign as well as short-break package product Eurostar Holidays Direct.
Walker Media has scooped the pounds 2m First Choice media planning and buying account after a three-way pitch.
When British Airways and Virgin Atlantic declared the latest ticket bloodbath there was one sound that could be heard above the cheers of the consumer - the weeping of the accountants. What is a bargain for travellers is a headache for the airlines - yet they are drawn into a vicious fares war on their...
SILVER AWARD Title: Fresh air Client: Roger Pride, marketing director, Wales Tourist Board Agency: FCA! Creative Directors: Shaun McIlrath, Ian Harding Art Director: Justin Tindall Copywriter: Adam Tucker Typographer: Justin Tindall Printer: SMS Group COMMENDATION Title: Waste Client: Nigel...
