19 Dec 1998
| by STEVE BELL
Center Parcs has ended its six-month search for a UK sales and
marketing director by hiring Jenny Ayres, a director of marketing at
Britvic.
19 Dec 1998
| by LISA CAMPBELL
County Hotels has appointed Stuart Harrison as its commercial
director, reporting to chief executive Charles Holmes. He joins from the
leisure group Arcadian International where he was sales and marketing
director.
19 Dec 1998
| by ANNE-MARIE CRAWFORD
MoneyGram International, a joint venture between Thomas Cook and
Travellers Group, is targeting Asian people living in the UK with a
campaign focusing on its range of money-transfer services.
19 Dec 1998
| by ANNE-MARIE CRAWFORD
Nortel Networks, the telecoms and computer network firm, is
relaunching its corporate brand with a pan-European ad campaign.
19 Dec 1998
| by CONOR DIGNAM
Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the
brand to sponsor London Transport over New Year s Eve.
19 Dec 1998
| by DANNY ROGERS
Air Miles is investing in new technology to develop interactive
capabilities and move toward one-to-one consumer marketing.
19 Dec 1998
| by DANNY ROGERS
A small story toward the back of the Evening Standard last week
sent a chill through London s top restaurateurs. It was the news that
two of the City s biggest employers, Hong Kong and Shanghai Bank and
stockbroker Merrill Lynch, have put a pounds 30-per-head limit on
expense account lunches.
18 Dec 1998
| by ROBERT DWEK
British Airways has hit some turbulence in recent months. There has
been the defection of many business and first-class passengers, falling
occupancy levels and criticism from Egon Ronay about the quality of its
onboard catering.
17 Dec 1998
| by DANNY ROGERS
American Express has handed a direct marketing and national
newspaper campaign for the launch of its European investment fund to the
French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy
& Mather.
17 Dec 1998
| by LISA CAMPBELL
Travel Inn, the Whitbread-owned budget accommodation group, is
seeking an ad agency to raise its profile to support ambitious expansion
plans and fight off increased competition.