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Mecca Bingo's new TV spot leaves Jeremy Lee cold: "No-one really expects a bingo company to inspire a silk purse, but this really is a pig's ear. I guess it s meant to be colourful and fun, but it comes across as cheap and naff. Sadly, that might also fit the brief."
Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere livery change with the progress of the human race."
Plenty of Fish is the most prominent, followed by Match.com
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
No doubt there are a lot of agencies out there that have dreamed about doing this, but few have ever done it. One small agency has however taken the leap and replaced a client's website with a letter claiming the client owes it money.
A look at the performance of Virgin Trains in social media over the past five months.
Providers are innovating to attract users in a tough, highly competitive market, writes Jane Bainbridge.
Avis' attempt to retain strapline that was dropped in the US raises complex issues
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
Is more detailed data likely to transform the industry, Alasdair Reid asks
