16 May 2013
Mecca Bingo's new TV spot leaves Jeremy Lee cold: "No-one really expects a bingo company to inspire a silk purse, but this really is a pig's ear. I guess it s meant to be colourful and fun, but it comes across as cheap and naff. Sadly, that might also fit the brief."
18 Apr 2013
Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere livery change with the progress of the human race."
Plenty of Fish is the most prominent, followed by Match.com
20 Mar 2013
| by Staff
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
15 Feb 2013
| by Gordon MacMillan
No doubt there are a lot of agencies out there that have dreamed about doing this, but few have ever done it. One small agency has however taken the leap and replaced a client's website with a letter claiming the client owes it money.
01 Feb 2013
| by Staff
A look at the performance of Virgin Trains in social media over the past five months.
09 Jan 2013
| by Jane Bainbridge
Providers are innovating to attract users in a tough, highly competitive market, writes Jane Bainbridge.
22 Nov 2012
| by Alex Brownsell
Avis' attempt to retain strapline that was dropped in the US raises complex issues
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
08 Nov 2012
Is more detailed data likely to transform the industry, Alasdair Reid asks