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THIS WEEK: Vobis outlets to raise UK profile

14 Dec 1995 | by SHARON MARSHALL

German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV advertising.

THIS WEEK: Tulip to sponsor weather report

08 Dec 1995

Dutch computer company Tulip has signed a pounds 500,000 deal with Sky to sponsor the broadcaster s weather reports.

THIS WEEK: Novell creates European group

08 Dec 1995

Software giant Novell has restructured its marketing operations across Europe, as it prepares to sell a large chunk of its business and change its marketing message.

THIS WEEK: Fina hands out card

08 Dec 1995

Fina, the petrol retailer, is introducing a customer-loyalty card which gives motorists the chance to contribute cash to local schools and charities.

ADVERTISING: Do shock ads harm advertisers’ health?

08 Dec 1995 | by ROS SNOWDON

Only a week after the Advertising Standards Authority sharply warned advertisers against flouting its guidelines, Virgin Interactive Entertainment is preparing to do just that.

NEWS: Amnesty organises green groups to hit back at Shell claim

24 Nov 1995

An assortment of green advertisers joined forces with Amnesty International last weekend for an initiative designed to strike a blow against Shell UK s latest campaign.

THIS WEEK: STOP PRESS

23 Nov 1995

Cable s loss of direction. BAA chairman Dr Brian Smith has been appointed non- executive chairman and will head a committee charged with appointing replacements.

THIS WEEK: Body Shop joins Shell row with spoiler ad

23 Nov 1995

The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend, by running an ad knocking Shell s involvement in Nigeria.

MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters

23 Nov 1995 | by CHRIS WOODCOCK.

Over recent months, some of the most sophisticated companies have suffered from high-profile, negative exposure in the national media. Cunard, British Gas and Shell are probably the most obvious examples.

MARKETING TECHNIQUE: IT; Softly, softly does it

23 Nov 1995 | by RON CONDON

Spending more time on administration and paperwork than on being creative? Let your computer take the strain, writes Ron Condon

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