SSE's pre-recording pitfalls
12 Apr 2013 | by Andrew Caesar-Gordon, Electric Airwaves
SSE's head of corporate affairs discovers the perils of crafty editing
The 'big six' energy firms have been advised they must 'grasp the nettle' of rising prices as PRWeek research reveals the depth of public mistrust in the industry.
SSE's head of corporate affairs discovers the perils of crafty editing
The Energy and Climate Change Select Committee has set up a Twitter hashtag, #AskEnergyFirms, to invite members of the public to submit questions they want it to pose to energy companies next week.
Mobile operator EE will target Vodafone customers with a high-profile summer marketing campaign to draw attention to the doubling of the speed of its 4G network.
BSkyB has refused to carry advertising for BT Sport channels on its Sky Sports portfolio, prompting BT to complain to the regulator, which has launched an investigation.
EDF Energy has released another campaign featuring its mascot, Zingy, which coincides with the launch of the energy provider s latest Blue + Price Promise tariff. The campaign was created by Abbott Mead Vickers BBDO and highlights that more than one million accounts have signed up to the tariff....
Endless Kiss speaks to a global audience by eschewing speech with a film that plays out a kiss spanning a lifetime.
Vodafone is launching a global emotive ad campaign to promote its unlimited text and talk phone plan, Red, in a major shift in tone from the telecom giant's other brand work.
Vodafone has released a campaign to promote Vodafone Red, the customer proposition that includes multi-device plans, family pricing schemes and roaming offers. It introduces a limitless call and text plan. The 90-second TV and online spot, created by Grey London, shows two children kissing and follows...
Facebook last night launched what it is calling Facebook Home, which is the project that speculation surrounding a Facebook phone has centred around.