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An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
Challenge - In September, O2 moved into a new market by launching two free pre-pay cards with Visa capability - an adult card, Cash Manager, and a Load & Go card for 13 to 17-year-olds. The launch of Cash Manager was backed by a heavy above-the-line campaign, while our challenge for Load & Go was twofold....
The European broadband markets continue to witness strong growth, thanks largely to the deregulatory initiatives across the region and the ongoing shift towards integrated services such as triple or quad play, reports consultancy Frost & Sullivan.
New analysis from Frost & Sullivan on European Mobile Sales Force Automation (SFA) Markets, finds that the market generated €255.5 million in 2007 and estimates this to reach €869.5 million in 2013.
Informa Telecoms & Media's report Mobile Social Networking: Communities and Content on the Move Mobile says new features are attracting larger numbers of users and permitting new business opportunities.
The Mobile Data Association has launched its first UK Mobile Report which provides statistics and analysis on current, historical and seasonal trends in the use of mobile technology.
Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
Whitehaven in Cumbria became the first region to have its analogue TV signal switched off on October 17 but is the public prepared for the digital switchover? Here you can see a short video on what people understand about the changes and how prepared they feel they are.
Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for marketing services is boosted by the Olympic sponsorship which goes live this year.
The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online advertising spend figures for the first half of 2005.
