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Fujitsu to drive mobile launch with 'significant' marketing investment

28 Feb 2012 | by Matthew Chapman

Fujitsu will put a "significant investment" into its marketing for the launch of its mobile proposition in Europe, as it moves to show it is in it for the long term and looking for sustainable growth.

Think BR: What next for the mobile ad market?

28 Feb 2012 | by Andrew French

How will the market react to Google's recent changes to its AdMob platform, asks Andrew French, trading director, Somo.

Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens

28 Feb 2012 | by Matthew Chapman

Apple's central role in mobile has been challenged this week, with Facebook, HTC, Sony, Samsung and Nokia among the brands taking aim at the company at the Mobile World Congress in Barcelona.

EBay targets mobile commerce expansion with Three.co.uk tie-up

27 Feb 2012 | by George Nimeh

EBay has used the Mobile World Congress to dial up its emphasis on frictionless mobile commerce solutions, including a new partnership with Three.co.uk.

Sony plans major ad spend for Xperia launch

27 Feb 2012 | by Matthew Chapman

Sony Mobile will significantly increase marketing spend in 2012 to support the launch of the Sony Xperia smartphone range, planning its largest brand investment in years.

My YouTube ad of the week: Amy Kean, MPG Media Contacts

24 Feb 2012

Amy Kean reviews T-Mobile

T-Mobile, O2 and Vodafone targeted by anti-Sun campaign

24 Feb 2012 | by Maisie McCabe

T-Mobile, O2 and Vodafone's Facebook sites have been inundated with hundreds of comments asking them to pull their advertising support of News International's new Sunday edition of The Sun.

Google tipped to install former UK chief to head Motorola Mobility

24 Feb 2012 | by Sarah Shearman

Google is planning to replace Motorola Mobility chief executive Sanjay Jha with its own Dennis Woodside, who was formerly UK president of Google Americas after a spell in the UK, according to reports.

Two thirds of Brits express annoyance over mobile advertising

24 Feb 2012 | by Matthew Chapman

Almost two thirds of Brits (64%) said mobile phones were the most unacceptable device on which to receive unwanted advertising, according to research by YouGov.

Taxi app GetTaxi calls in Dynamo for consumer brief

24 Feb 2012 | by Sara Luker

The business start-up GetTaxi, which aims to make the ordering of licensed London black taxis safer as well as easier, has called in PR support to connect with consumers.

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