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LONDON - Virgin Mobile has moved its below-the-line account, estimated to be worth £6m, from Liquid Communications to B'lowfish Advertising without a pitch.
Orange is preparing for an ambitious global sponsorship drive that will support and celebrate human endeavours, in an attempt to reinforce its credentials as a brand committed to a vision of the future.
BT Retail has shortlisted Fallon, Clemmow Hornby Inge and dfgw to join Abbott Mead Vickers BBDO and St Luke's as its third creative roster agency in a pitch overseen by the AAR.
BT is launching a TV ad through Abbott Mead Vickers BBDO to remind people of the importance of using their home phone. It shows a man running from his house to a phone booth to call his wife, at home, as it is the only way to get her attention.
BT has shifted Jerry Thomson, director of marketing and ventures at its research arm BTexact, to the new role of director of business broadband at BTopenworld.
Orange has drafted in Rob Rees, the former marketing director of the Campbell Soup Company, to help steer its future direction.
Microsoft has struck a deal with the Financial Times that will see it run ads in the paper using actual headlines from recent FT news articles, as part of a 5m assault to woo businesses to its products.
Rajar has defended its diary-based system of audience measurement in response to Kelvin MacKenzie's criticism of the technique. MacKenzie, who is chairman and chief executive of The Wireless Group, announced last week he is to take on Rajar's monopoly on audience assessment by commissioning a rival...
Virgin Mobile has moved its below-the-line account, estimated to be worth 6m, from Liquid Communications to B'lowfish Advertising without a pitch.
It's not often that technology and hardware come together to provide an experience that is rich in design both inside and out.
