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Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers. The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration. The spot features Minaj with a suitor, who falls foul of Minaj s The Pink...
Sony Mobile has teamed up with members of the bands OK Go and Pyyramids to create a music video to promote the Xperia Z smartphone. The musicians travelled to Mount Nuolja in Sweden with the photographer Martien Mulder to see the Northern Lights and used the Xperia Z to create an audiovisual piece that...
Acer has launched an online spot featuring the DJ Ti sto. The three-minute film, created by Mother, broke last week on YouTube and promotes the brand s Aspire P3 Ultrabook. The protagonist in the ad is Ti sto s assistant, Vernon, who uses his Acer computer to organise his boss diary and also to explore...
Microsoft has launched a TV and print campaign, created by Wunderman, promoting the privacy features of Internet Explorer. The TV spot gives examples of situations where people would want to share information, but shows extraneous information they may want to keep private such as a parent wanting...
Monster.co.uk has launched an ad campaign to encourage people to "find better" jobs. The series of executions by BBDO will run across TV, outdoor and radio. The first ad, "double take", features a lavish executive office complete with a stag s head. On the other side of the wall, a man in a regular...
Engine's digital agency Jam has created a global campaign for Samsung Galaxy Cameras involving a photography competition to find the world's most photogenic city.
TBWA\Media Arts Lab has created a print campaign for Apple's iPad mini. It features an image of an actual-sized iPad mini in the corner of a magazine's back cover showing the same image that's on the front cover. The ads have run in Time , Marie Claire , Women's Health , The New Yorker , Entertainment...
This is the second in a series of ads by VCCP to be launched over the coming months that aim to bring all of the O2 Priority benefits together under one creative strategy. Following the recent ad featuring Gary Oldman, the creative activity was developed around the idea that "it is wonderful when we...
Mother has created a series of experiential stands in shopping centres across Europe for Acer. They showcase Acer s range of touch-and-type products and form part of the current Aspire S7 campaign. The stands look like dolphin tanks from the front and contain dolphin animation running across the screens....
Google has launched a "digital creativity guidebook" that is designed to show the industry the different ways in which people are using its suite of products, and how marketing professionals can use them creatively. Adam Eve/DDB developed the digital pop-up book, which can be found at www.creativesandbox.com,...
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