21 May 2013
| by Priyanka Mehra Dayal
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.
TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.
21 May 2013
| by Priyanka Mehra Dayal
Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.
21 May 2013
| by Pete Davis
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...
Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.
Brands2Life has been appointed by the England and Wales Cricket Board (ECB) to help engage fans in the build-up to the Investec Ashes Series.
21 May 2013
| by Priyanka Mehra Dayal
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
21 May 2013
Moonpig.com has released a TV campaign to promote its Father s Day range of products. The ads paint dads as movie action heroes striding through an aircraft hanger when a suspended crate crashes open to reveal Moonpig products. The ad was created by Angy Williams and directed by Mark Wordley through...
John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.