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Muller Amore to sponsor Channel 4's First Dates

18 Jun 2013 | by Magda Ibrahim

Müller Dairy's recently relaunched Amore yoghurts will sponsor Channel 4's new documentary series 'First Dates'.

CANNES 2013: Emery talks McLaren and the importance of adapting

18 Jun 2013 | by Arif Durrani

Nick Emery, the global chief executive of WPP's Mindshare, has underlined the importance of adapting and embracing the creativity that involves.

Cheeky animations reveal bizarre excuses by TV fee dodgers

18 Jun 2013 | by Susan Billinge

TV Licensing has created a series of ads to illustrate some of the most surreal excuses from fee evaders, including one bizarre claim from a dodger who insisted he had "received a lethal injection".

CANNES 2013: Jane McGonigal on the super powers of gamers

18 Jun 2013 | by Arif Durrani

Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.

CANNES 2013: PHD is a massive multi-player game

18 Jun 2013 | by Arif Durrani

Omnicom's PHD media network is attempting to transform its approach to strategy and planning by adopting the principles of "gamification" to its business.

EA named worst company in America in online poll

11 Jun 2013 | by Simon Nias

Electronic Arts (EA), the video game giant, has been named the worst company in America for the second year running in an online poll run by an online consumer rights magazine.

MEDIA360: Highlights from the conference

10 Jun 2013 | by Joel Fothergill and Sarah Johnson

Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.

MEDIA360: Channel 4 'investigating' branded content

07 Jun 2013 | by Ben Hall

VIDEO: Channel 4 revealed it is experimenting with short-form, branded content in its 4oD video-on-demand service and Channel4.com at today's Media360 event.

MEDIA360: What does the future hold for media brands?

07 Jun 2013 | by Sarah Johnson, Ben Hall and Joel Fothergill

VIDEO: With new technology such as Google Glass in development, what will the media landscape look like in the future? Delegates give their views.

MEDIA360: Industry reflects on disruptive decade

07 Jun 2013 | by Sarah Johnson, Ben Hall and Joel Fothergill

VIDEO: Speakers and delegates at the 10th Annual Media360 conference reflect on the defining moments of the last decade, including the launch of Facebook, the rise of Google and the technologies that have changed businesses globally.

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