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Viral View looks at how Lego Cl!ck and Coca-Cola managed to create successful viral campaigns which reflected their wider marketing message.
LONDON - Marmite is preparing to launch a new print and poster advertising campaign featuring all the brands most controversial product ideas, including a fabric softener, a shower gel and a perfume.
LONDON - Will yet another shift in marketing strategy begin to dilute the brand's message?
LONDON - Lucozade Alert Plus has signed up as the sponsor of Five's Friday night drama 'The Mentalist' - albeit a week after the new series started.
LONDON - Saatchi & Saatchi has won the global advertising account for Lurpak after a shoot-out against the UK incumbent, Wieden & Kennedy London.
Stella has launched the latest in its 'Nouvelle Smooth' series of ads.
A clever pet goldfish called Mr Memory is the star of a new TV ad and digital campaign for Britvic's water brand Drench.
DDB London have unveiled the first ads in a new campaign for Marmite.
LONDON - Ribena's decision to launch a healthier juice-based product specifically aimed at children and teens has been welcomed by brand experts.
LONDON - Whole Foods Market has launched an online grocery shop, allowing consumers across the UK to purchase its natural and organic goods.
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