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We'll Call You: Wall's sausages

Marketing magazine's mystery caller loves bangers and mash but is worried about stories that sausages can increase the risk of cancer. Call the Wall's call centre reassure us:

Sector Insight: Ice cream

LONDON - Ice-cream sales took a battering in 2007, with last summer's disappointing weather largely responsible for a year-on-year decline. Further challenges stem from growing consumer concern over healthier diets among consumers, and the introduction of legislation banning the targeting of children...

Carlsberg lays claim to Britain's No.1 lager as family of beers overtakes Stella

LONDON - Carlsberg has overtaken Stella as Britain's best-selling family of lagers for the first time in nearly two decades as the credit crunch appears to be driving drinkers to turn to cheaper and lower alcohol brands.

Waitrose's Price trademarks 'Chubby' nickname

LONDON - Mark Price, managing director of Waitrose, has trademarked his 'Chubby Grocer' nickname. The decision comes ahead of the publication of his first book, which he has written under his own name, accompanied by the term 'the Chubby Grocer'.

Olympic Torch sponsors braced for four months of direct action

LONDON - Olympic Torch relay sponsors Coca-Cola, Lenovo and Samsung face a turbulent 120 days in the run-up to the 2008 Beijing Games, following the disruptions that marred the relays in London and Paris.

Internet to eclipse TV despite big brand absence

LONDON - UK internet advertising is set to overtake the £3.4bn TV market next year, despite a lack of investment from major brand owners.

Trade body backtracks over warning on BOGOFs

LONDON - The Institute of Sales Promotion (ISP) has been forced to revise its claims that marketers will no longer be allowed to use the term 'buy one get one free' (BOGOF) to comply with new legislation.

Sainsbury's set for POS offensive

LONDON - Sainsbury's is hunting an agency to handle an in-store and point-of-sale summer campaign focused on specific calendar events.

Rising raw material costs and credit crunch threaten TV ad budgets

LONDON - Are fears that TV adspend will be an inevitable casualty of rising raw material costs well-founded?

The Marketing profile: David Bedford of the London Marathon

LONDON - Forget Sebastian Coe - when British middle-distance running was in its prime in the 70s, there was just one name on everyone's lips: David Bedford. People flocked to watch the 10,000m world record-holder with the droopy moustache and trademark red socks run his opponents into the ground.

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