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Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
In their book, published next week, Charles Vallance, co-founder of VCCP, and David Hopper, founder of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs
Brands are encouraging marketers to expand their skill sets if they want to lead in the boardroom.
Social video expert Goviral evaluates the latest Oreo viral campaign, with "ones to watch" from Dove, Heineken and Old Spice.
Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand.
Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work.
The events of the past few weeks have shocked the British food industry and dented consumer confidence in what has long been one of the safest and highest quality food supply chains in the world.
Times have changed, and a new breed of brands are introducing new ways to communicate with customers, gaining ground on the global mega-corporations that still seem to dominate most industries.
Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing
When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.
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