Kellogg's partners with ITV's CITV
22 Feb 2013 | by Maisie McCabe
Kellogg's, the owner of Rice Krispies and Coco Pops, has signed a partnership with the CITV portfolio, which kicks off on 25 February.
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Domino's unveils online sitcom for football fans
14 Mar 2013 | by Echomo Efeyini
Domino's, the pizza brand, is behind an online sitcom aimed at football fans, which will air every Thursday and will discuss the latest action on the pitch.
Maxus takes £21m Associated British Foods media account
17 Dec 2012 | by Mark Banham
Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.
JCDecaux and Mr Kipling rerun free cake campaign
13 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
JCDecaux has teamed up with the Mr Kipling brand to recreate its novel campaign that dispenses cakes from outdoor media sites for the festive period, following a successful run earlier this year.
MPG Media Contacts scoops £2m Organix account
26 Nov 2012 | by Maisie McCabe
Organix, the organic children's food company, has appointed MPG Media Contacts to its £2m media planning and buying account, following the closure of The Media Shop earlier this year.
Napolina to kick off month-long Food Network sponsorship
31 Oct 2012 | by Maisie McCabe
Napolina, the Italian food-ingredients brand, has signed a month-long sponsorship deal with the Scripps Networks-owned Food Network UK as part of a £1m brand campaign.
Grant's Whisky to sponsor ITV4 programming
22 Oct 2012 | by Maisie McCabe
Grant's, the family-owned blended Scotch whisky brand, has signed a six-figure, year-long deal to sponsor a package of programming on ITV4.
SABMiller hands £80m Euro media to MEC
13 Jul 2012 | by Maisie McCabe
SABMiller, the brewer, has appointed MEC to its £80m European media planning and buying account to promote brands including Peroni and Grolsch.
MEC hires Unilever marketer Caroline Banquet
15 Jun 2012 | by Maisie McCabe
MEC has appointed Caroline Banquet, formerly brand manager at Unilever margarine Flora pro.activ, as its new communications director for Danone and Complan, replacing Julia Guest.
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final this Saturday (12 May), with a Pepsi Max spot that will run a competition for festival tickets.
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