Foster's set to remake British comedy shows
16 Aug 2010 | by Gemma Charles
Foster's is to extend its humour-based marketing strategy by reviving a series of classic British comedies online.
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.
Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans to get brands to fund the anti-obesity campaign Change4Life.
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
J2O
05 May 2010 | by Joe Thomas
LONDON - The market-leading juice drink is at risk of losing its crown to healthier alternatives.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Profile: In the name of the family
27 Apr 2010 | by John Reynolds
Jonathan Warburton, chairman of Warburtons, is determined to conquer London and the South East.
Avoiding a red card
27 Apr 2010 | by Joe Thomas
LONDON - Unofficial brands should take care when running football-based pushes this summer.
Creativity in numbers
27 Apr 2010 | by David Tiltman
LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
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