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Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to...
Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel...
The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.
General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.
Sainsbury s has released three 30-second TV spots to promote its own-brand range of foods. The ads, by Abbott Mead Vickers BBDO, are supported by press and outdoor executions. The "apple pie" spot shows a range of Sainsbury s own-brand products being used to prepare the dessert, accompanied by a cover...
Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad through Academy.
Cornetto has continued its rebrand with the launch of "cupidity", a series of four short love stories. The YouTube films, created by MoFilm and RSA Films, are called "Kismet Diner", "X-phoba" "beauty the geek" and "Margot". They are aimed at a teen audience, with the message: "Enjoy the ride, love...
M ller has launched a campaign starring the X Factor judge and former Pussycat Dolls singer Nicole Scherzinger to promote its luxury yoghurts. The ad, which was created by VCCP, introduces the De Luxe Corner yoghurts. In the spot, Scherzinger reclines on a sofa and eats a Marc De Champagne-flavoured...
Bartle Bogle Hegarty has created a TV spot for the Britvic-owned soft-drink brand Robinsons. The ad, which will run as 30- and 60-second executions, broke on ITV during Britain s Got Talent last weekend. It shows two boys playing together outside and, after the day s activities, they race home for a...
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