16 Mar 2007
MOUNTAIN DEW - CHUCK - US CREDITS Project: Chuck Clients: Frank Cooper, vice-president, CSD Flavors; Lauren Hobart, marketing director, Mountain Dew Brief: Extend the Do the Dew campaign Creative agency: BBDO New York Writer: Peter Kain Art director: Gianfranco Arena Media agency: OMD Media planner:...
16 Mar 2007
CREATIVE - Micah Walker, creative director, Fallon
15 Mar 2007
| by Joe Lepper
LONDON - Puma is planning to suspend golfing equipment in balloons above city shopping locations as part of a marketing stunt to promote its Travel Gold collection.
15 Mar 2007
| by Joanne Payne
LONDON - Nike has confirmed that it is to review part of its $200m-plus creative account, reportedly its running shoe business, out of its long-time agency Wieden & Kennedy.
14 Mar 2007
| by Joe Lepper
LONDON - Dolce & Gabbana has run into trouble again for the use of violent imagery in its advertising.
14 Mar 2007
Levi's is launching a pan-European CRM scheme to build stronger relationships with its target 15- to 24-year-old market.
14 Mar 2007
| by Louisa Abrahams, Internet manager, Estee Lauder
As a devoted online shopper, I was both intrigued and excited to hear that Conde Nast was launching its first standalone website dedicated to fashion and beauty shopping.
14 Mar 2007
| by Gemma Charles
The iconic British shoe brand is reviewing its options after a run of steady growth abruptly stalled.
14 Mar 2007
| by Jane Bainbridge
The growth of value retail means menswear revenues have not kept pace with volume sales.