Superbrands case studies: Nike
21 Jun 2002
Originally published in Consumer Superbrands Volume IV, May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
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Airlines in the news as Ryanair has to pay out and larger folk have to fork out
21 Jun 2002
BRAND WATCH - A small Irish court case turned into an international incident for Ryanair, while 'people of size' had the same effect on Southwest Airlines, writes Jennifer Whitehead in this week's Brand Watch
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