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Seat reviews pan-European advertising and media business

16 Apr 2013 | by Jeremy Lee

Seat, the Volkswagen-owned car marque, has puts its pan-European advertising and media accounts up for pitch.

Campaign Viral Chart: Pepsi and Beyonce lead celeb-heavy list

12 Apr 2013 | by Ben Hall

Pepsi's spot starring music megastar Beyonce is the most-shared ad this week after generating 226,737 shares across Facebook, Twitter and the blogosphere.

New F1 driver Max Chilton brings in The Sports PR Company

11 Apr 2013 | by PRWeek reporters

British Formula One driver Max Chilton has hired The Sports PR Company to handle his worldwide personal PR.

Campaign Viral Chart: Google dominates top 10

05 Apr 2013 | by Ben Hall

Google's video ads for its range of products dominate this week's viral chart, after five of the internet giant's April Fools ads racked up a combined 739,189 shares across the social web.

Patience the key as car marketers look to ignite the industry's electric dream

04 Apr 2013 | by Alex Brownsell

With sales of electric vehicles continuing to stall, Alex Brownsell explores what brands should do to win over sceptical UK consumers.

HS1 splits £500k corporate and consumer brief

04 Apr 2013 | by Lynsey Barber

HS1 has divided its £500,000 corporate and consumer comms work between Pagefield and Blue Rubicon.

Renault "now with windows" by Publicis

02 Apr 2013

Publicis has created a press ad for Renault s two-seater electric car, the Twizy, highlighting the fact that you can now buy the vehicle with windows. The Twizy was launched in April 2012 but was only available with open sides. Now, Renault is offering the optional extra of windows for the UK market....

Infiniti signs F1 star Sebastian Vettel as performance director

28 Mar 2013 | by Alex Brownsell

Luxury car maker Infiniti has signed Formula 1 driver Sebastian Vettel as its director of performance.

Campaign Viral Chart: Pepsi Max stays on top

28 Mar 2013 | by Ben Hall

Twitter's ad, celebrating its seventh birthday, has been shared more than 28,000 times this week, but Pepsi Max's hidden-camera viral, starring Nascar's Jeff Gordon, remains in first place.

Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic

28 Mar 2013 | by Alex Brownsell

The Rolls-Royce general manager of marketing believes its new Wraith model is a dream car that can also make the marque more accessible, writes Alex Brownsell.

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