Industry view: how can Honda return to former glories?
07 Feb 2013 | by Kim Benjamin
Honda has not had a good start to 2013. A slump in demand across Europe has forced the Japanese car manufacturer to slash the workforce at its Swindon plant by 25%.
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Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic
28 Mar 2013 | by Alex Brownsell
The Rolls-Royce general manager of marketing believes its new Wraith model is a dream car that can also make the marque more accessible, writes Alex Brownsell.
Campaign Media Awards - Best Transport Campaign: Citroën
22 Nov 2012
Car buyers were losing interest in Citroën and OMD's brief was to renew interest in the brand and find a way to showcase the Citroën DS5 experience to captivate potential buyers.
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Turkey of the Week - Leagas Delaney Prague, Skoda
15 Nov 2012
Anne Cassidy truly despairs at Skoda's latest spot, created by Leagas Delaney Prague:
Public Affairs: PCA puts the brakes on fuel tax rise
11 Oct 2012 | by John Owens
Supported by the RAC, Peter Carroll Associates (PCA) launched a campaign to prevent increases in fuel tax.
Branded content: beyond the app
28 Sep 2012 | by Suzy Bashford
Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.
Alan Mitchell: Consumer service trumps traditional marketing
21 Sep 2012
In the information age, measuring the return on consumers' investment of time is becoming more important than the ROI of traditional ampaigns, argues Alan Mitchell
Pick of the Week - Saatchi & Saatchi, Toyota GT86
13 Sep 2012
Ian Darby is revved up by Saatchi & Saatchi's "real deal" for the Toyota GT86:
Jeremy Greaves: A swashbuckling adventurer
16 Aug 2012 | by John Owens
EADS UK's comms V-P has used his passion for the military to send the aerospace and defence firm's profile rocketing, finds John Owens.
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