Volkswagen uses YouTube to great effect in new ad
13 May 2013 | by Staff
Volkswagen manipulates YouTube cleverly in a new ad that asks viewers to interact with the film and predict what would happen next.
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Tweets drive buyers to car showrooms, study reveals
15 May 2013 | by Staff
The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.
Value of a Facebook fan rises to an average of $174
19 Apr 2013 | by Chloe Smith
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
3 great ads I had nothing to do with: Volkswagen "protection"
17 Dec 2012 | by Thinkbox
This Volkswagen ad, created by BMP DDB, follows in a long line of advertising hits for the autos brand.
Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)
17 Dec 2012 | by Daniel Farey-Jones
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Trading Places: this week's people moves
14 Dec 2012 | by Matthew Chapman
James Harding has handed in his resignation at The Times and Mcgarrybowen chairman Jim Kelly is stepping down from the agency to focus on his personal life in this week's round-up of people moves across advertising, marketing, media and PR.
3 great ads I had nothing to do with: Justin Tindall
13 Dec 2012 | by Justin Tindall, group executive creative director, Leo Burnett London
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
Driving to the digital future
23 Nov 2012 | by David Stradling and Ines Nadal
The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.
Think BR: Time for automotive brands to get back on course
09 Oct 2012 | by Tim Gosman
When was the last time an automotive brand really grabbed us and captured our imagination, asks Tim Gosman, senior consultant, The Brand Union.
Trading places: this week's people moves
24 Aug 2012 | by Daniel Farey-Jones
E.ON marketing director Jeremy Davies moves on while Maxus UK chief executive Lindsay Pattison moves up in this week's round-up of people moves across advertising, marketing and media.
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