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LONDON - Activision has signed a deal with Cepia to produce a Nintendo DS video game around its best-selling Zhu Zhu Pets (known in the UK as Go Go Pets) robotic hamsters.
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a study attacking the ad industry fails to fully take into account the contributions the sector makes.
LONDON - Apple's iPhone and iPod Touch devices are currently the most searched for products in the UK this festive season, while searches for toys increased by 18.9% in the run-up to Christmas, according to Experian Hitwise.
Wieden + Kennedy's latest offering for Honda draws upon its past campaigns, including 'Impossible Dream' and 'Museum'.
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.
Wieden+Kennedy Amsterdam has launched a new viral promoting EA SPORTS FIFA10 featuring some of the world's best footballers undertaking a blindfolded Keepie Uppie Challenge.
LONDON - Accenture has said it will severe its ties with Tiger Woods, as the consultancy firm heads a growing list of brands distancing themselves from the troubled golfer.
LONDON - Mediaedge:cia has retained the consolidated £4 million UK media planning and buying account for Henkel, the FMCG company that owns brands including Right Guard and Schwartzkopf.
LONDON - Adidas has started a campaign to create maximum hype around its new range of 'Star Wars'-inspired sneakers by seeding photos of the new range of shoes to style and sneaker blogs.
LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso that they respond to the complaint and repair the damage, a new study has found.
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