PR EUROPE: MILAN: Novartis turns to Bellodi for trade PR
14 Mar 1997 | by JOHN-PIERRE JOYCE
Pharmaceutical giant Novartis has hired Chiappe Bellodi to handle trade press relations and internal communications for its self-medication division Ciba Zyma. Formally part of Ciba-Geigy - which merged with Sandoz to form Novartis last year - Ciba Zyma produces cough and cold medicines including Fenistil,...

