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Beats By Dr Dre "Nicki Minaj and The Pink Pill" by R/GA London

10 May 2013

Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers. The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration. The spot features Minaj with a suitor, who falls foul of Minaj s The Pink...

Russell Kane to host Rev Awards - last chance to book

09 May 2013 | by Staff

Comedian Russell Kane has been named as host of the Rev Awards 2013, taking place on 17 May.

Dyson hands £120m global media to Mindshare

09 May 2013 | by Maisie McCabe

Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its £120m global media account after a competitive pitch.

What would you do if your social media account was hacked?

08 May 2013 | by Rachel Barnes

Marketing, in collaboration with social media agency Jam, set an exam for marketers and agencies to test what they would do in certain social media situtations. Here we pull out some of the best and more questionable answers to the longer scenario-based questions. Do you agree?

Did you know 71% of Lady Gaga's followers are fake?

08 May 2013 | by Rachel Barnes

Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media exam to put marketers and agencies to the test.

Go Outdoors TV ad marks bank holiday weekend

03 May 2013 | by Chloe Smith

Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging consumers to make use of its special offer on camping equipment.

Five of the weirdest places to find brand inspiration

01 May 2013 | by Peter Knapp

Sir Paul Smith likes to use a pencil and paper because from a "mistake can come an idea". Creative inspiration can come from the weirdest things - marketers should seek out that creative spark in the most unlikely of places, writes Peter Knapp, global creative officer of branding agency Landor Associates.

Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes Kate Jones, retail specialist and director of brand...

Costa Coffee's growth is down to "reassuringly proud" strategy

30 Apr 2013 | by Jenny Ashmore

The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability officer.

Coke recruits for new marketing director as Zoe Howorth departs

30 Apr 2013 | by Rachel Barnes

Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June.

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