Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
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Ditch 'outdated segmentation' to better target women, says study
23 Apr 2013 | by Gemma Charles
Marketers must stop thinking about women in terms of "blunt" demographics and start defining them by their goals.
Littlewoods: The retailer took a traditional position for its Christmas campaign
16 Jan 2013 | by Richard Armstrong, Partner, Kameleon
Marketing's unique weekly analysis of advertisement recall in association with TNS.
Diverse, ageing and losing faith: dissecting the British consumer in 2013
11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
The perfect gift for today's generation? Get away, together
14 Dec 2012 | by Rodney Collins
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
Which brand do you think has performed best over the last 12 months?
New business leagues - creative league (9 November 2012)
07 Nov 2012
Rapp and Mother join the creative league this week at number 17 and 27 respectively.
How truthfulness influences voting and purchase decisions
05 Nov 2012 | by Rodney Collins
Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Industry view: What can be learnt from Comet's downfall?
02 Nov 2012 | by Matthew Chapman
What are the survival prospects for high-street consumer electronics retailers as Comet prepares to join a long line of retail casualties, and what lessons can be learnt from its troubles?
Sector Insight: furniture retail
30 Oct 2012 | by Jane Bainbridge
The recession hit the sector hard, and its expenditure-limiting effects still linger
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