17 May 2013
Polycell is releasing an ad by 18 Feet Rising to promote its new Quick Drying Polyfilla Spray product. In the spot, a son is instructed how to fill a crack in the wall by by his father, who, it turns out, is literally talking out of his arse. The spot will initially be released online with plans...
10 May 2013
Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers.
The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration.
The spot features Minaj with a suitor, who falls foul of Minaj s The Pink...
15 Apr 2013
| by Chloe Smith
Superdrug has entered into its first TV partnership, a major seven-figure sponsorship deal with Discovery Networks for the new TLC entertainment channel.
12 Apr 2013
Sainsbury s has released a TV spot to promote its Little Ones nappy range. Abbott Mead Vickers BBDO created the 30-second ad, which shows first-time parents struggling under a weight of baby products before cutting to a second-time mother confidently bathing her child. The campaign was designed to show...
05 Apr 2013
The children s bike company Early Rider has launched its first-ever ad campaign.
The spot, by 18 Feet Rising, is one of two films that will initially run online before airing in cinemas in the summer and on TV towards Christmas. The ad depicts a young boy riding his bike with his dog in tow....
07 Mar 2013
Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The...
14 Feb 2013
| by Ben Bold
The BBC has appointed former culture secretary James Purnell as director of strategy and digital, a role that sees him take charge of the corporation's marketing division, including marketing chief Philip Almond.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Lego, the children's toy brand, has been targeted by a group campaigning for The Sun to drop its page 3 topless pictures because it is running a promotion with the News International-owned newspaper.