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Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top

17 May 2013 | by Rachel Barnes

Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.

Next promotes top marketer Jane Shields to the board

16 May 2013 | by Rachel Barnes

Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.

Christian Woolfenden new bookies' favourite to be Marketing Leader of the Year

14 May 2013 | by Rachel Barnes

Paddy Power marketing chief Christian Woolfenden has emerged as the new favourite to be named The Marketing Society's Marketing Leader of the Year 2013, according to the latest odds from the bookmaker.

Unilever readies first 100% organic haircare range

13 May 2013 | by John Reynolds

Unilever is launching a new haircare range under its Timotei brand, which it claims will be the UK's first mass market 100% organic haircare range.

Brands offered exclusive sponsorship rights for Whitehall campaigns

10 May 2013 | by Gemma Charles

Brands will be offered the chance to exclusively sponsor government campaigns following a relaxation of the rules that govern how Whitehall funds its marketing efforts.

What would you do if your social media account was hacked?

08 May 2013 | by Rachel Barnes

Marketing, in collaboration with social media agency Jam, set an exam for marketers and agencies to test what they would do in certain social media situtations. Here we pull out some of the best and more questionable answers to the longer scenario-based questions. Do you agree?

Did you know 71% of Lady Gaga's followers are fake?

08 May 2013 | by Rachel Barnes

Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media exam to put marketers and agencies to the test.

Five of the weirdest places to find brand inspiration

01 May 2013 | by Peter Knapp

Sir Paul Smith likes to use a pencil and paper because from a "mistake can come an idea". Creative inspiration can come from the weirdest things - marketers should seek out that creative spark in the most unlikely of places, writes Peter Knapp, global creative officer of branding agency Landor Associates.

Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes Kate Jones, retail specialist and director of brand...

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