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Old Spice has released a campaign to promote its Wild Collection, which includes the three masculine scents Foxcrest, Hawkridge and Wolfthorn. The activity centres on two humorous TV and online spots, "poker face" and "irresistible". They show Old Spice-wearing men managing to increase their allure...
TBWA\Media Arts Lab has created a print campaign for Apple's iPad mini. It features an image of an actual-sized iPad mini in the corner of a magazine's back cover showing the same image that's on the front cover. The ads have run in Time , Marie Claire , Women's Health , The New Yorker , Entertainment...
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Turning a 24-month production process into an 11-hour turnaround is no mean feat. Nicola Clark talks to Tim Cowen about how Royal Mail achieved marketing gold.
Draftfcb in Portugal has executed three print ads for client antiquarian bookseller Avedar Machado.
Giovanni & DraftFCB Brazil has created a print campaign for Sharpie pens.
A collection of work from Vicky Maguire during her time at both Grey and Wieden & Kennedy
Delegates and sponsors were treated to a gala dinner and entertainment from comedian Alun Cochrane on the first night of this year's Media360 conference at the Lowry in Manchester, and Media Week has pictures from the evening.
For those lucky enough to be attending this year's Media 360, and for those unable to make it, Media Week has put together this picture gallery from the conference.
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