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Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters and children competing in a race. The professional-looking cyclists are on course...
Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes, with the voiceover provided by his father, David. Antidote created the campaign, which was written...
Sudocrem is aiming to reposition itself as a brand rather than just a nappy-rash cream with a new TV spot targeting mums. The ad, created by The Minimart, spoofs a famous scene in Jaws, with two eight-year-old boys sitting around a kitchen table comparing scars and competing to tell the best story about...
Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world.
Yamaha Music has released the second online film from its "silent sessions" campaign. Following Jamie Cullum s appearance in an ad for the brand, the classical pianist HJ Lim stars in the latest execution, which promotes Yamaha s new silent upright pianos. The spot shows Lim playing piano on the deck...
Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned', with subtitled ads from L'Oreal, Renault, Bel Boursin and Emirates.
The white-goods retailer Appliances Online has released its first-ever ad campaign. The TV spots, by Beattie McGuinness Bungay, are being rolled out on a regional basis before appearing on national channels. One ad introduces the protagonist Barry, who is obsessed with white goods. It ends with him...
Ikea's ad featuring a family at war with their garden gnomes has escaped an Advertising Standards Authority (ASA) investigation, despite the ad watchdog receiving almost 50 complaints.
Canon has launched a TV ad running across the EMEA region until August, created by Mcgarrybowen London. The ad, directed by Thomas Hilland and appearing in 30- and 60-second versions, shows Canon users challenging themselves with image capture and production, including shooting using zoom while canoeing...
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
