COMMENT: PLATFORM; Why specialists are becoming old-fashioned
08 Dec 1995 | by GARETH ZUNDEL
A broader range of experiences is now needed to provide fuel for ideas in fast-changing markets, says Gareth Zundel.
Top accountancy firm KPMG Peat Marwick is poised to hire one or more PR firms to run an estimated six-figure PR programme strengthening the identity of its management consultancy arm in the UK.
A broader range of experiences is now needed to provide fuel for ideas in fast-changing markets, says Gareth Zundel.
Shandwick is in talks with the Indian PR agency Corporate Voice with a view to taking an equity stake in the firm of up to 40 per cent.
Integrated PR consultancy Consolidated Communications has teamed up with a media independent to make planning part of the package.
LAWYERS: A profession which has traditionally steered clear of PR is at last beginning to recognise its value MANAGEMENT CONSULTANTS: Crossing the boundaries of business and sport in order to reach the right audience AWARENESS CAMPAIGNS: Sensitive use of PR helped mesothelioma sufferers gain support...
Company formation specialists Jordan and Sons is committing pounds 100,000 in PR spend to raise its profile as a business service and information provider.
Lowe Bell Political s hardhitting campaign to stop Post Office privatisation on behalf of the Union of Communication Workers scooped the Campaign of the Year award at the PR Week Awards this week.
The need for better communication with its 190,000 staff has prompted a major Post Office restructuring which sees staff numbers at group centre reduced from 3,000 to under 100.
Property services company Hillier Parker has shortlisted four PR firms following a decision to drop its retained PR consultancy, Infopress, early next month.