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If industry can avert a talent crisis, we know who to thank

15 Nov 2012 | by Simeon Adams

With the golden anniversary of the Media Business Course a year away, it is gratifying to see it in such rude health. To state the bleeding obvious, we re in the grip of a punishing recession. Recruitment, headcount and staff training are often the first ports of cull for agencies in turbulent times....

Lord Sugar committed to 'no-brainer' Amscreen

15 Nov 2012

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.

The Right Track

15 Nov 2012

The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson

Five lessons from Marketing's Next Generation of leaders

14 Nov 2012 | by Noelle McElhatton

Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.

Think BR: The consumerism of B2B marketing

13 Nov 2012 | by Simon McEvoy

Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball.

Apple and HTC end legal wrangling over patents

12 Nov 2012 | by Matthew Chapman

Apple and HTC have buried the hatchet by settling all global lawsuits about patent infringements, with a 10-year licensing agreement.

Glucklich's hiring is a shot in the arm for male-heavy SMG

08 Nov 2012 | by Katherine Levy

What do Stewart Easterbrook, Steve Parker, Chris Locke, Iain Jacob, Hal Pearson, John Davidson, Ian James, Jim Kite, Nigel Waring, Matt Blackborn and Richard Law have in common? The answer is that they all form the management team of Starcom MediaVest Group and they are all men. Since Matt James...

Will Postar 2 boost outdoor?

08 Nov 2012

Is more detailed data likely to transform the industry, Alasdair Reid asks

On the campaign couch...with JB

08 Nov 2012 | by Jeremy Bullmore

Q: I'm creating a Christmas TV campaign for a client and they're insisting on using a celebrity. I hate the idea but they're dead set on roping in some Z-lister to front the campaign.

Gorman brings flexibility to integrity at the Mail

08 Nov 2012

The Mail titles' new ad director plans to work closely with clients to make its tablet edition a success, Alasdair Reid writes.

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