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Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum

27 Mar 2013

Brands are encouraging marketers to expand their skill sets if they want to lead in the boardroom.

Marketing unveils multichannel revamp

26 Mar 2013

Marketing, the leading brand for the UK marketing industry, is to unveil a fresh look at the end of April.

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.

Culture minister Ed Vaizey to open Media360

18 Mar 2013 | by Arif Durrani

Ed Vaizey MP, the minister for Culture, Communications & Creative Industries, is set to launch this year's Media360 conference with an opening address.

Does the Best Companies list matter?

14 Mar 2013

Nick Hornby s High Fidelity , published in 1995, is probably to blame. As well as leading to a not very good film starring John Cusack with the action (such as it was) shifted from North London to Chicago, it helped lead to a national obsession with lists. Here at Campaign, we too indulge in a bit...

Inside... Radio Advertising Bureau

14 Mar 2013

The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.

Brands would be 'foolish' to expect economic recovery, warns Coca-Cola boss

13 Mar 2013 | by Alex Brownsell

Coca-Cola GB & Ireland boss Jon Woods has warned marketers that the slump in consumer confidence is unlikely to improve even in the long term, and to modify their marketing plans accordingly.

Mascots: building a place in consumers' hearts

07 Mar 2013

A popular mascot could boost your brand's sales, but it should not outstay its welcome - keeping the advertising strategy fresh is key. If you believed the rumours circulating earlier this year, we'd seen the last of Comparethemarket.com's band of meerkats.

Exam time: test out your social media skills

06 Mar 2013

Take the online social media exam that puts your online stature to the test.

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.

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