Talent: Fortune favours the brave in the new marketing world
22 Nov 2012 | by David Benady
The wide-ranging skills marketers now need demand a fresh form of career strategy.
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Bite-sized Business School: The Marketing Module
01 Apr 2013 | by Vincent-Wayne Mitchell
Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School, reveals how marketers can save their budgets.
Diary - Calendar boys
22 Nov 2012
This one's for any ladies out there who have not yet succumbed to the weekly browbeating by the BBC to get you to buy a Countryfile calendar.
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
On the creative floor - BBH New York
08 Nov 2012
An office's energy and attitude should reflect the city that it's in, Bartle Bogle Hegarty US's John Patroulis believes.
5 skills you can't succeed without
28 Aug 2012 | by Suzy Bashford
Gone are the days when a marketer's job title alone engendered respect. Suzy Bashford unveils the must-have skills for the digital age.
Meet the no-collar workers
20 Jun 2012 | by Nicola Clark
If marketers can't connect with Millennials within the four walls of their own business, what hope have they of forging meaningful connections with them as consumers, asks Nicola Clark.
MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing for sustainable consumption
13 Jun 2012
WINNER Lafarge Cement UK (Agency: McCann Manchester)
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.
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Halogen
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