Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
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iCrossing founder integrates SEO and social media for PR platform
22 Jul 2010 | by Jacob Mathias
Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company PitchEngine, have developed what they claim is the first platform to integrate social media and search engine optimization.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Top 100 Advertisers
15 Feb 2006
The total adspend in Marketing magazine's exclusive list of the Biggest Advertisers reached £3.7bn in 2005, up 5.7% on the 2004. The figures, supplied by Nielsen Media Research, include cinema, outdoor, press, radio and TV.
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