YOU KNOW ADS, WE KNOW MUSIC
28 May 2010 | by Natasha Baldwin, Imagem Creative Services
Music can generously reward brands that look to the long term rather than to the latest chart hit
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GIVE MUSIC FOR FREE
28 May 2010 | by Stephen Somerville, 7digital
Music rights management is complex and muddled, highlighted by the complexity involved in something as simple as giving away downloads.
GETTING INTO THE RETAIL GROOVE
28 May 2010 | by Jamie Davies and Ben Curwin, Mood Media
The changing music landscape makes brand and band partnerships an attractive proposition for both parties.
A LOVE AFFAIR WORTH NURTURING
28 May 2010 | by Ruth Simmons, soundlounge
People have a close relationship with music and it is often a simple solution to get to the heart of the consumer.
BRIEFING NOTES
28 May 2010 | by Paul Cartledge and Philip Jewson, Yellow Boat Music
When it comes to briefing a composer, the old line "I don't know what I want but I'll know when I hear it" won't help produce the music you want.
WHAT NEXT IN MUSIC?
27 May 2010
The right music can make an ad sing but what's involved in tracking it down and negotiating its use are little understood and often left too late. Campaign gathered together music experts to give their insights into brand and music partnerships in thinkpieces and in a roundtable lunch discussion. The...
Special Report: Reinventing the Business Magazine
05 May 2010
SPONSORED FEATURE: The past decade has not been easy for magazine publishers.
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