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Campaigns Showcase

The cream of the crop of PRWeek's case studies, offering creative inspiration.

Inside Track: Integrated campaigning

PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated strategies. Including contributions from British Gas, Heathrow, and Unilever

2012 Olympic Games

Sally Hancock, partnership director at Lloyds TSB, discusses Olympic sponsorship and the rocky road to the 2012 Games. Plus, an exclusive interview with Jane Cowmeadow, Publicist for Jessica Ennis and essays on a range of topics relating to the 2012 Olympic Games from our specialist panel.

Corporate reputation September 2011

Guy Esnouf, E.ON's head of communications, discusses the relationship between media coverage and corporate reputation. Plus, essays on a range of topics relating to reputation from our specialist panel.

Inside Track: Digital campaigning

PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their digital content strategies. Including contributions from Facebook, Toyota, BBC and the Foreign & Commonwealth Office

Public Affairs June 2011

Aisling Burnand, public affairs director at Cancer Research, reflects on a year dealing with the coalition Government. Plus comments from our specialist panel.

Consumer PR - May 2011

Dell's Stuart Handley reflects on social media, understanding customers and the 'Dell Hell' episode. Plus comments from our specialist panel.

Inside Track: Reputation management strategies

Blue Rubicon shares its' clients rich experience of reputation management with PRWeek. Including comment from McDonald's Nick Hindle, O2's Glenn Manoff and Facebook's Sophy Silver.

Crisis Busters - March 2011

BAA's Malcolm Robertson tells PRWeek how he handled BAA's nightmare Christmas. Plus comments from our specialist panel.

Healthcare PR - February 2011

As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.


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