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PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated strategies. Including contributions from British Gas, Heathrow, and Unilever
It's been a tough few months for public affairs people, knocked on virtually weekly business by Secretary of State for Communities and Local Government Eric Pickles while often lobbying for the survival of client organisations. But as the reality of sliced-up public budgets hits home, public affairs...
You've heard of the G8 group of nations. Now meet PRWeek's very own G8 group of agency leaders, brought together to consider how agencies can evolve to fit changing client needs. Click on each essay to read their views on cross-discipline pitching, their best-ever client relationships, and what they...
Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers
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