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Axa France "crazy driver on market day" by Publicis Conseil

Axa France has released an ad on YouTube to promote the fact that it rewards good drivers. The minute-long spot is filmed in a small town. Real passers-by look aghast when an old lady repeatedly crashes her car before driving into a stall next to a banner for Axa insurance, revealing the stunt. The...

Comparethemarket.com "rock" by VCCP

Comparethemarket.com has released a TV spot bringing together characters from the website and Comparethemeerkat.com. The ad, by VCCP, shows the assistant to Comparethemarket.com s fictional owner, Maurice Wigglethorpe-Throom, throwing a rock through the window of the meerkat mansion, with a note demanding...

Gocompare.com "double dog" by Dare

Gocompare.com has launched its latest ad featuring the brand mascot Gio Compario. Dare created the ad as part of the company s "saving the nation" campaign. The spot shows the opera singer Compario pitching an advertising idea to colleagues to save customers from getting a "rough deal". It was created...

Nationwide "DIY idents" by Branded, MPG Media Contacts

An accident-prone family with a passion for DIY is the focus of a series of idents created for Nationwide by Branded, MPG Media Contacts' branded content division.

Direct Line 'take the direct line' by M&C Saatchi

M&C Saatchi has created an integrated campaign for Direct Line.

Claims Direct 'the remarkable effect' by Now

Now has created its first work for Claims Direct since winning the account in July.

Prudential 'elephant' by Leagas Delaney

An African elephant called Mala fronts a new Prudential campaign aimed at encouraging more open discussion about saving for retirement.

Moneysupermarket.com 'the £1,000 man' by Mother

Mother's latest Moneysupermarket.com ad follows the transformation of an everyday man, Gary, who becomes a superstar in his own Magnum, PI-inspired TV series, The £1,000 Man.

Gocompare.com 'bazooka Sue' by Dare

Gocompare.com's latest TV ad features Sue Barker trying to blow up the brand character Gio Compario.

Aviva 'Aviva home insurance relaunch' by AMV BBDO

Paul Whitehouse plays a goth in the latest Aviva ad by Abbott Mead Vickers BBDO.

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