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Moonpig.com has released a TV campaign to promote its Father s Day range of products. The ads paint dads as movie action heroes striding through an aircraft hanger when a suspended crate crashes open to reveal Moonpig products. The ad was created by Angy Williams and directed by Mark Wordley through...
PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...
Puma has created an online tool called Dance Dictionary to promote its Sync range of fragrances. The campaign, by Grey London, sees Puma collaborate with freestyle dancers to compile a dance lexicon. People can use the dictionary to create messages and share them through social networks and e-mail....
Cuprinol, the AkzoNobel wood-care brand, has released a ten-second ad to run across TV and online. It shows a garden chair throwing a tantrum and crying, only to be soothed when it receives a coat of paint from the Cuprinol Shades range. The spot, which was created by 18 Feet Rising and is part of...
Nivea has launched a global campaign to promote its Active Age range of men s facial products. The activity, which was created by DraftFCB, is being rolled out across multiple channels including TV, digital and point-of-sale. The TV ad opens with a man staring at his reflection in a mirror before revealing...
Johnson Johnson is launching a campaign by TBWA\Chiat\Day. The TV spot, which first airs in the US on 6 May, shows families caring for each other while a voiceover talks about love. It was written by Michael Yagi and Gage Clegg, and art directed by Carolina Labi. Jeffery Plansker directed the spot...
ber has released an online ad to promote its range of beauty products. The spot was created by Superstructure London and shows a young man waking up in bed next to a woman with an old body but young face. The video is being seeded across hair and beauty websites, as well as sites such as Mumsnet. It...
Kellogg s Crunchy Nut has launched the next instalment of its "the trouble is they taste too good" campaign to promote a new variant, Crunchy Nut Granola. The TV spot, created by Leo Burnett, takes place in a setting similar to Area 51, where a group of alien-spotters are on the verge of a momentous...
Whiskas has launched a TV campaign by Abbott Mead Vickers BBDO. The spot, which shows the similarities between big cats and the domestic variety, aims to reinforce Whiskas as a trustworthy brand. The 50-second ad follows a leopard as it prowls through a snowy forest, which turns out to be a back garden....
TMW has launched a social media campaign for Durex as part of its "intensely close" campaign. Two short online films, "car parking" and "ECG", will be seeded on the Durex s Facebook and YouTube page. "Car parking" features a young couple trying to reverse their car into an incredibly tight parking...
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