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The BrandMAX summit will offer an industry-wide platform for debate on all aspects of integration, Philip Smith says.
Alex West began his career selling rather than making ads, working for Richard Desmond at Northern and Shell. An interesting start, to say the least. "On my first day, when I was 18, he came and tapped me on the shoulder and said 'you're the first public school wanker I've ever employed. You better...
Matt Groves seems somewhat surprised to find himself director of digital and integration at Fallon. Hardly lacking the experience for it, having set up his own boutique web agency, 64k, in the early days of the internet (when dial-up was cutting edge technology and Mark Zuckerberg just a school...
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