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Is UK marketing doing enough to reverse a decline in the talent pool?

30 Apr 2013

The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.

3 great ads I had nothing to do with: Volkswagen "protection"

17 Dec 2012 | by Thinkbox

This Volkswagen ad, created by BMP DDB, follows in a long line of advertising hits for the autos brand.

3 great ads I had nothing to do with: Justin Tindall

13 Dec 2012 | by Justin Tindall, group executive creative director, Leo Burnett London

Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.

Connected Campaign of the Month: Audi

22 Nov 2012

The car-maker used simple drawings to highlight the A3's clean lines and attract friends of its fans

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Social technologies will give brands unprecedented access to groups of connected web users

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