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Citibet present an advertiser the opportunity to sponsor the lead "Sporting Event Preview" feature in their summer issues.
At a time when there has never been so much change and diversity within advertising, it is essential that our marketing teams remain informed and inspired.
The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.
Perform Sports present an advertiser the opportunity to get involved with the biggest sporting event this summer as the British Lions tour Australia for the first time in twelve years.
Stark marketing and an interesting back story have stood the brand apart from its lingerie rivals
Your agency should do anything to make people happy. Because happy people make great work and great work is what makes people happy.
Agencies need to adapt to changing culture and technology but, as Don Draper showed, without losing sight of communications' basic truths.
As the bridge between brands and consumers, agencies should think less about what to say to people and more about what to do for people.
Whether you are designing a book of matches or rolling out a global campaign, paying proper attention to creativity can make a big difference.
The vision and values that people share are key to a company's success. If you don't want to be vanilla, learn to say no and be prepared to pay.
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