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London Paralympics 2012: What did we make of it all?

14 Sep 2012 | by Julie Hamshere

How did the British public perceive and react to the Paralympic Games, asks Julie Hamshere, head of research, Initiative UK.

How the natives will shape the future of digital marketing

05 Sep 2012 | by Richard Sharp

Younger audiences are demonstrating more positive attitudes to online advertising, writes Richard Sharp, UK managing director, ValueClick Media.

Forget David v Goliath - challenger brands have evolved

28 Aug 2012 | by Adam Morgan and Mark Holden

Despite challenger brands being talked about more than ever, it is a clichéd and superficial view that persists, write Adam Morgan, author and founder, eatbigfish, and Mark Holden, worldwide strategy director, PHD.

A social Olympics? You'd better believe it

24 Aug 2012 | by Will Youngman

In the third of a four-part series investigating how the nation has engaged with the Olympics, Will Youngman of GfK's Digital Market Intelligence team asks whether the Games succeeded in being a social Olympics.

Luxury brands finally venture online

14 Aug 2012 | by Ashley Underwood

TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet users, writes Ashley Underwood, senior strategy executive, Kantar media.

Rich media mobile advertising performs

13 Aug 2012 | by Mark Slade

Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising.

Pushing gamers' buttons

08 Aug 2012 | by Paul Twite and Mark Lenel

What are today's gamers loving, loathing and looking forward to, ask Paul Twite, director UK & Ireland, Toluna, and Mark Lenel, founding director, Arkenford.

Consumer 2.0: Fighting the online retail revolution

30 Jul 2012 | by Jamie Matthews

Online retailers already have the edge on entertainment purchases but are they catching up with the highstreet elsewhere, asks Jamie Matthews, CEO, Initials Marketing.

Olympics more popular than Royal Wedding or Jubilee

27 Jul 2012 | by MPG Media Contacts

Five million people intend to watch at least some of the Olympics on a mobile device, new research from MPG Media Contacts reveals.

British shopping habits will not be heavily affected by the Olympics

27 Jul 2012 | by Sasha Birkin

Seventy four percent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin, associate director, Ipsos Marketing.

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