The breakfast club
11 Oct 2012 | by Sarah Jenkins
Morning has traditionally been the time for radio but the competition for attention is now fierce, writes Sarah Jenkins, director, Ipsos MediaCT.
Young people in emerging markets are five times more optimistic about the future than those in developed markets, writes Sarah Quinn, marketing manager, On Device Research.
Morning has traditionally been the time for radio but the competition for attention is now fierce, writes Sarah Jenkins, director, Ipsos MediaCT.
While video may take more investment for the initial creative, research from MediaMind shows that the benefits are clear.
In just over two years Facebook is expected to have two billion users. Tom Smith, founder of GlobalWebIndex, explores the implications of seven waves of trend data.
Healthy eaters are 28% more likely than the average British adult to be in the AB social grade, writes Alice Dunn, marketing executive, Kantar Media.
Research shows that the current turbulent economic times could be significantly altering the mindset of British shoppers, writes Dr Tim Denison, head of retail intelligence, Ipsos Retail Performance.
Forty four percent of tablet users only use their devices at home, writes Mary Fitzpatrick, researcher, Ipsos MediaCT.
Despite massive growth, mobile advertising has yet to find a formula that truly engages consumers, write Ines Nadal and Liam Fox-Flynn, Ipsos ASI.
The business elite is the highest earning, wealthiest and most influential group of people in European business, writes, James Torr, director, Ipsos MediaCT.
New research shows just how vital online video can be at driving increased reach, writes Rhys McLachlan, corporate and business development director, Videology.