What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.
New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran, directors, Ipsos MediaCT.
Tash Walker, partner at The Mix Research, explores the dilemma that mum faces when it comes to feeding the troop and what this means for brands today.
With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.
Mobile, social and the cloud have created a massive disruption in the way brands and consumers interact, writes Paul Alfieri, vice president of marketing, Turn.
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole, deputy managing director, Ipsos ASI.
The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.
New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind.
Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.
Next year could provide some cheer for brands hoping to challenge Apple's dominance, research from Harris Interactive has found.
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