Andrew Walmsley on Digital: Kangaroo's global contest
09 Dec 2008 | by Andrew Walmsley
LONDON - The Competition Commission should start viewing the VoD service in more than parochial terms
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I'm sure most media types will have already worked out that 2009 is set to be characterised by fewer people doing more work for less money - pretty much regardless of which part of the media industry they work in.
LONDON - The Competition Commission should start viewing the VoD service in more than parochial terms
What more could advertisers ask for than a closed IPTV network with discrete addressable viewers?
As this is my last Dilemma column of 2008, I thought it might be interesting to take a look ahead at 2009 and give you my predictions for the dilemmas I won't be receiving in my mailbox over the next 12 months.
Dear Santa, I have been extremely well-behaved all year, so please could you grant my wishes, listed below, as my Christmas treats.
Staggering innovation and breathtaking entrepreneurialism? No, the story of media 2008 was uncertainty.
There is a storm coming in 2009 and the industry had better batten down the hatches. Here are some ideas to help clients, agencies and media owners navigate the next 12 months and come out of the downturn intact.
Sky is working on the UK debut of targeted TV ads. It is viewed by some as the Holy Grail of advertising, but what effects will it have on the traditional TV spot ad?
The adage "Success has many fathers, but failure is an orphan" is - ironically - attributed to many people, including Tacitus, Mussolini's son-in-law and JFK.